Our Story: A Passion for Matcha
How a simple cup of matcha gave birth to a project dedicated to transparency and quality.
How it all started
Best Matcha was born from a simple observation: it's hard to find quality matcha. With so many brands, grades and marketing promises, how do you know which one to choose?
After years of tasting, research and visiting plantations in Japan, we decided to share our knowledge to help matcha lovers make the right choices. Best Matcha has become the go-to guide for comparing brands, discovering exclusive promo codes and learning everything about Japanese green tea.
Our mission
Our mission is clear: to provide an honest and independent comparison of the best matcha brands. We test each product, evaluate quality, taste, value for money and customer feedback to give you reliable, detailed reviews.
We also negotiate exclusive promo codes with our partner brands so you can discover quality matcha at the best price. Each code is verified and updated regularly.
Transparency
Our reviews are honest and our scoring criteria are public. We clearly indicate our affiliate links.
Independence
No brand can buy its place in our ranking. Our tests are conducted independently.
Quality
We test each matcha against strict criteria: colour, taste, texture, origin and certifications.
How we test
Our testing methodology is based on several objective and subjective criteria:
- Product quality: powder colour, grind fineness, leaf origin and matcha grade.
- Taste: blind tasting to evaluate umami, bitterness, sweetness and aromatic complexity.
- Value for money: price per gram comparison relative to quality delivered.
- Customer reviews: analysis of customer feedback across platforms (official site, Trustpilot, Google).
- Certifications: verification of organic labels, JAS and brand ethical commitments.
- Shopping experience: website navigation, delivery times, packaging and customer service.
Each criterion receives a score, and the overall score determines the final ranking. We update our reviews regularly to reflect any changes in quality.